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Categories Politics

STILL SINKING: MSNBC’s Primetime Lineup Just Had Worst January EVER for Ratings in Key Demo

February 1, 2025

Things are going from bad to worse over at MSNBC.

As the Gateway Pundit and others have reported, MSNBC suffered a massive ratings crash after the election and has still not recovered. The network’s primetime lineup just posted their worst January ever in the most important demographic.

Things are so bad that the network cut Rachel Maddow’s pay and brought her back on the air five nights a week (she had been working only one). Having Rachel back on through the week does not appear to have helped. They’re still circling the drain.

FOX News reports:

MSNBC’s primetime lineup has worst January ever among demographic coveted by advertisers

MSNBC’s primetime lineup finished with its smallest January audience ever among the advertiser-coveted demographic of adults aged 25-54.

The news-heavy month featured an alleged terrorist ramming a truck through New Year’s revelers in New Orleans, shocking video of a Tesla Cybertruck exploding in front of Trump International Hotel Las Vegas, President Biden pardoning members of his family and political allies on his way out the door, President Trump’s inauguration, the fragile ceasefire between Hamas and Israel and other significant headlines as the Trump administration began with a flurry of executive orders.

Despite the busy month of major news, MSNBC averaged only 63,000 demo viewers between the primetime hours of 8-11 p.m. ET to finish No. 31 among cable offerings. By comparison, Fox News Channel averaged 353,000 demo viewers during primetime and ratings-challenged CNN even managed an average of 118,000 demo viewers to almost double MSNBC.

DePauw University professor Jeffrey McCall said advertisers typically want to do business with networks that deliver viewers from the key demo.

So MSNBC had an average of 63,000 viewers in the key demo during primetime? For context, there are more people living in Missoula, Montana than there were watching MSNBC during primetime in January. Think about all of the huge stories that broke over the last month, not to mention Trump’s historic inauguration, the cabinet hearings, etc. MSNBC couldn’t even maintain a strong audience with all of that happening.

If you continually lie to the public, the public eventually notices.

The post STILL SINKING: MSNBC’s Primetime Lineup Just Had Worst January EVER for Ratings in Key Demo appeared first on The Gateway Pundit.